Outsource to a freelance Marketing and Communications Manager that gets you results

Do you need an experienced freelance Marketing and Communications Consultant to help you to find and connect with more customers, boost your reputation, and make more sales?

I am a Cape Town based freelance Marketing and Communications professional with excellent experience, fantastic contacts and resources, and big ideas.

Whether your business is big or small, I can help you capitalise on vital

marketing opportunities to promote and grow love for your brand.

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A Proven Track Record
I have over two decades of experience in the traditional and online marketing, advertising and PR/Strategic communications industries which allows me to offer you a unique all-in-one combination of marketing, communications, writing and project management skills – adding value to your business on many different levels.
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The Plus Factor
It is my personal mission to optimise every aspect of the work I do for you. I want to get you more.

• More marketing for your spend – big or small.
• More added value (sometimes the little things count).
• More customers who want to read and receive your communication.
• And most importantly, more customers who want to try or buy into your brand.
• Plus so much more.

Optimise Plus gets you!

There are great benefits to outsourcing your marketing

Utilising me as an outsourced Marketing and Communications Manager is low risk (try me out on a small project first), gives you flexibility (use me as and when needed) and cost effective (you pay only for the time I am productive).

Let's talk if...

You have an amazing brand or concept that needs to be marketed or publicised but no idea where to start.

You have a busy marketing department that’s over run and missing valuable opportunities to put your brand in the spotlight.

You need an outsourced Marketing Manager who will manage your marketing holistically, allowing you to focus on your business needs.

You need help with copywriting and most importantly, creating effective messaging that connects with your customers and builds your brand.

You would like to increase communication with your customers through social media, newsletters, mailers or on your website but don’t have the capacity or know how to do this effectively.

You would like to improve conversion rates and grow brand love and sales.

Frequently Asked

Questions

If you have any questions, please feel free
to reach out and book a 15 min call with me!

Absolutely! I work with clients of all sizes, from startups to big corporates, maximising your budget to get you the very best value for your spend. Chat to me, whatever the size of your business or budget and let’s put you on the path to business growth.

There are many benefits to outsourcing these services to me, including:

  • Access to experts. Outsourcing your marketing allows you to tap into the different skillsets my exceptional team brings to the table. We’ll provide you with valuable insights and ideas to take your business to the next level and a comprehensive marketing strategy that covers all the bases and gets you better results.
  • You can focus on your core business. Leaving your marketing to my expert team frees up your time to work on the aspects of your business you are most passionate about.
  • It’s cost-effective. When you outsource your marketing to me you get access to high-quality services at a fraction of what it would cost to hire an in-house team with the same level of expertise. You’ll save money on salaries, benefits and overheads and effectively only pay for the services you receive.
  • Scalability: As your business grows, your marketing needs evolve. I have the right team in place to scale up or down with your business, consistently giving you the support you need.

I offer a full range of marketing and communications services which you can see here

Hiring an outsourced marketing expert makes good business sense when:

  • Hiring an in-house marketing team is too costly for your business. If you factor in the associated overheads and salary packages that come with an in-house team, this can be a very expensive exercise.
  • You can only afford to employ a Junior/less experienced in-house marketing assistant or manager, who most likely doesn’t have the expertise you need. It might cost you less initially, but it will very likely cost you more in the end.
  • Your current internal marketing strategy is not working. This might be a result of your current marketing manager or team having a limited market perspective or a lack of familiarity with new trends in the industry. As your marketing consultant, I bring in a fresh pair of eyes and big ideas that I’ve learnt or deployed across numerous types of brands and industries over the years.

It’s time to accelerate your marketing processes or company growth, and you need the expertise required to drive business growth in the shortest amount of time. When it’s

Great Results. Great Feedback.

"Optimise Plus has been with our company for the past 4 years. They have been instrumental in meeting the goals we set out from the beginning in marketing and branding the company.

It included a complete revamp of our website and developing an ongoing marketing campaign including the social media and radio platforms.

Optimise Plus is a very responsive, hands-on solution with great interaction and planning on a monthly basis. We can surely recommend them.”
Dr de ManielleManaging Partner, Dentalwize Group
“Over the past 18 months Michelle has been assisting Old Mutual with the upgrade and redesign of a number of Old Mutual Africa sites.

From liaising with contacts to coordinating the sign off process, Michelle is tireless in her effort to deliver a professional service. For me personally, her understanding of the medium as well as content (from asset management to investment products) is a great advantage, while her attention to detail is unsurpassed.

It has been, and continues to be, an absolute pleasure working with Michelle.”
Helen Van der RhedeWeb Editor at Old Mutual Digital Media
“I first had the pleasure of working with Michelle while she worked at Ogilvy. She managed several projects through the brief-creative-reproduction processes and her keen eye for detail often pre-empted hitches and ensured that the final product always exceeded expectations.

Her strategic insights, covering several marketing disciplines from CRM to national launches for a R350 million brand, affirms the significant value she adds. All of this comes in a package that has an engaging sense of humour and is ALWAYS positive.

She would be an automatic choice for any team I put together.”
Anton Fester Ex British American Tobacco Brand Manager
“The marketing strategy that Michelle wrote for us was commended by our supplier’s international marketing team (in the UK and USA) as one of the most comprehensive and well thought out marketing strategies that had been presented to them and an example of what they would like to see from their distributing partners around the world.

Michelle has been handling the marketing for our extremely busy video conferencing company on an ongoing basis for the past two years and we continue to be extremely happy with the experience she brings to the table, her professionalism and her ‘can do’ attitude.”
Craig WatsonManaging Director at Q Distribution
“I worked with Michelle from 2005 to 2009 during her Account Direct PR capacity role across two national beverage brands that I managed. It was a pleasure to work with her. She was efficient during her tenure and the amount of opportunities that she leveraged for the brands I worked on assisted the brands in coming in the Top 10 in the Generation Next You Awards.

Michelle not only planned and set the PR strategy for the brands, she also drove the execution of all of the PR activities, together with the execution in areas beyond her scope of work, such as experiential events.

Extremely pragmatic, hardworking and client focused, she assisted in growing the brand health of our brands in collaboration with other agencies and setting the communications strategies collectively.

Highly experienced and an invaluable resources to have on any team, she is most definitely recommended.”
Elizabeth Jordao Senior Brand Manager for national beverage company
“Our experience of working with Michelle has been positive and professional. As a freelance PR writer she delivered from the outset – deadline were always met and the content of her press releases ensured unique angles and good content.

In addition to this, her approach was always “can do” and she took the time and interest to understand the Topco Brand as well as the Top Women Awards – great to work with in all regards.”
Tanya Myburgh Marketing Manager, Topco Media
“Michelle has been a huge help in the three years that she’s been working in the capacity of marketing consultant with Mega Digital.

Mega is a busy, dynamic company, driven by deadlines, and it’s been great to have Michelle following up on our marketing requirements even when the management team’s attention drifts to urgent day-to-day operational issues.

The attention to detail she has demonstrated means that we don’t have ‘oops’ moments at critical times – everything is planned well in advance (when we allow her that luxury!) and everything she’s been involved with, from mail campaigns to exhibitions, has run like clockwork.

Her expertise in marketing shines, and her ability to work under pressure, always with a smile, makes the organizing of all marketing initiatives a pleasure as she manages to keep all parties motivated to ensure the success of each project.”
Adrian Tromp Managing Director, Mega Digital
“Michelle is a consummate professional and uses her passion to promote on my company’s behalf.

I cannot recommend her highly enough – her services are deeply appreciated.”
Samantha Corner Sam’s Corner Personal Wealth Coaching

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