SERVICES

Need help launching an awesome new concept or
building a strong brand that resonates with customers?
I've got you covered.

You have options

I work on an ad hoc, project or retainer basis as an outsourced Marketing and Communications Manager/Consultant – and can help plan, implement and manage your online and offline programs as needed to help you reach and influence your key target audiences and grow your market share and profits.

This includes:

Marketing
Marketing
Elevate your marketing game with my full-service approach.
Learn more
Communications-min
Communications/Public Relations
Build your brand with a strategic campaign that shines a spotlight on your business.
Show More
Copywriting[86]-min
Copywriting
Crafting compelling and error-free content is key to making a lasting impression on your audience.
Learn more
Design_Photography_Videography image-min
Design, Video, Animation, Photography
Our team will expertly craft content that captivates and resonates with your audiences.
Learn more
Website Design & Development
Website and App Development
We build beautiful, dynamic websites, e-commerce stores and apps...
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Digital_Marketing_2
Digital Marketing/Leads Generation
Harness the power of digital marketing to attract leads and nurture potential customers.
Show More
Social Media Management-min
Social Media Marketing
Enhance your social presence and forge meaningful connections with your target audience.
Learn more
Online Reputation-min
Online Reputation Management
Empower your business with expert strategies to handle negative reviews like a pro...
Learn more
Event management[6]-min
Event Management
Experience unforgettable events tailored to your needs! From meetings to expos and more
Learn more
  • 072 535 0312
  • 072 535 0312
  • michelle@optimiseplus.co.za
Linkedin

Marketing

Elevate your marketing game with my full-service approach. From crafting strategic campaigns to seamless implementation, I’ve got you covered. Let me handle the marketing details so you can unleash your business potential and soar to new heights.

  • Advisory and consulting services
  • Marketing strategy
  • Conceptualisation of campaigns
  • Promotional planning
  • Project management and implementation of marketing initiatives
  • Sourcing and managing any third-party suppliers to provide a single point of contact for your team
Let's Talk

Communications/Public Relations

Build your brand with a strategic campaign that shines a spotlight on your business. I’ll help you gain exposure, boost credibility, and grow trust for your brand. Let’s work together to make your success story a reality.

  • Public Relations Strategy
  • Conceptualisation of Public Relations campaigns
  • Creating key messages and building credibility for your brand
  • Media strategy
  • Media negotiation and buying
  • Copywriting of press releases, advertorials etc
  • Publicity initiatives
  • Influencer strategy and collaborations
  • Brand ambassador strategy and collaborations
  • Sponsorship leverage
  • Product placement in the media
  • Competitions
  • Expos – management and implementation
  • Events
Let's Talk

Copywriting

Crafting compelling and error-free content is key to making a lasting impression on your audience. Polished, engaging copy speaks volumes about your commitment to quality. Let’s transform your content game and set you apart from the competition!

  • Website copy (with a focus on search engine optimisation)
  • E-mailers
  • E-newsletters and promo mailers
  • Social media conversations
  • Press releases/articles
  • Advertorials
  • New product blurbs/news snippets
  • Brochures/pamphlets
  • Standard corporate communication templates and newsletters
  • Packaging copy
Let's Talk

Design, Video, Animation, Photography

Our team will expertly craft content that captivates and resonates with your audiences. We specialize in the design of all types of marketing collateral, videos, animation, photography, and more, designed to make your business shine.

  • Packaging design
  • 3D design
  • Animation
  • Videography
  • Photography – from product shoots to wedding shoots, I can help!
Let's Talk

Website and App Development & Maintenance

We build beautiful, dynamic websites, e-commerce stores and apps, for a fraction of the cost big agencies charge. Let’s transform your online presence and establish your brand as a business to be reckoned with.   

  • Website development
    • Conceptualisation and planning of the site, content development, design, SEO, project management of the site build to final sign off
    • E-commerce stores
    • Website maintenance

  • App development
    • Conceptualisation and planning of the app, content development, design, project management of the app build to final sign off
    • App maintenance and updates
Let's Talk

Digital Marketing

Harness the power of digital marketing to attract leads and nurture potential customers. We use proven digital marketing strategies to help you build relationships with customers, educate them about your products or services, and persuade them to make a purchase.

  • SEO strategy
  • SEO packages – for businesses of all sizes
  • Leads and conversions-based digital marketing campaigns
  • Google AdWords
  • Emailing and tracking of e-newsletter and email campaigns
  • Database management
Let's Talk

Social Media Marketing

Enhance your social presence and forge meaningful connections with your target audience. Let me elevate your online engagement on the social media platforms best suited for your needs, and help you shine in the digital world!

  • Monthly content strategy and generation
  • Management of all social media pages
  • Campaign conceptualisation and roll out on all platforms
    • Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, Google My Business
  • Community management for all social media channels
  • Social media advertising campaign management
Let's Talk

Online reputation management

Empower your business with expert strategies to handle negative reviews like a pro and amplify positivity by generating genuine, glowing reviews. I’ll help you elevate your online reputation and foster trust with your audience.

  • Google, Facebook and Hello Peter review strategy and management
  • Option to implement our highly effective online reputation tool – low monthly cost, outstanding results!
Let's Talk

Event Management

Experience unforgettable events tailored to your needs! From meetings to expos, conferences, and product launches, trust me to handle every detail with precision and creativity. Let’s make your event a stand out success together!

I manage a team of carefully selected Cape Town based promoters that I utilise for events that I am involved in, at exceptional rates.

Let's Talk

Book a Call